Build a More
Profitable Fashion Business.
I help fashion brands make better commercial decisions across buying, merchandising, inventory, pricing, distribution, cash flow and profitability.
From product idea to profitable retail, we connect the decisions that drive growth, margin and working capital.
Where Fashion Retail Decisions Become Commercial Results
Fashion businesses rarely have one problem. Buying affects inventory. Inventory affects cash. Pricing affects margin. Distribution affects growth. I help connect these decisions into one commercial system.
Buying & Assortment
Build the right product mix, options, depth, size curves and price architecture.
Merchandise Planning
Connect MFP, WSSI, OTB, sales planning and inventory targets.
Pricing & Margin
Build price architecture, markdown strategy, gross margin and contribution.
Inventory Productivity
Improve WOS, ROS, sell-through, stock turns and replenishment.
Distribution & Go-to-Market
Evaluate stores, D2C, marketplaces, wholesale and channel expansion.
Cash Flow & Working Capital
Connect inventory commitments, supplier terms, receivables and cash.
Retail Financial Model
Connect revenue, COGS, margins, operating costs, contribution and profit.
Business & Brand Strategy
Clarify positioning, customer, category architecture and commercial growth.
The objective is not to sell more at any cost. It is to build a business that grows profitably.
Better products. Better buying decisions. Better inventory. Better cash utilisation. Better returns on the capital invested in the business.
From Idea to Profitable Retail
Understand how a product moves from idea to concept, assortment, buying, inventory, sales and finally profitability.
Every decision affects the next one.
The commercial system has to work as a whole.
Idea
Customer need, trend, opportunity and business idea.
Concept
Product direction, category, price and customer proposition.
MFP
Set sales, margin, stock investment and commercial targets before building the assortment.
Assortment
Options, colours, sizes, depth, price architecture and mix.
Buying
Quantity, vendor, costing, OTB, commitments and delivery.
Inventory
Allocation, WOS, ROS, replenishment and stock productivity.
Sales
Rate of sale, sell-through, conversion, AOV and markdown.
Profitability
Margin, contribution, GMROI, cash and return on inventory.
Built. Scaled. Operated.
23+ years of fashion retail experience across product, buying, merchandising, P&L and business leadership.
I've built, scaled and run fashion businesses.
I don't approach a fashion business as a consultant looking at one department. I've worked across the entire commercial engine — from product and brand creation to buying, merchandising, retail, omnichannel, P&L and business growth.
I've been responsible for building and scaling businesses, launching brands, managing large retail networks and making the commercial decisions that determine whether inventory turns into profitable revenue and cash.
Practical. Commercial. Grounded in what actually happens inside a fashion business.
Professional Courses
Learn the commercial and analytical skills used by fashion retail professionals.
Fashion Merchandise Planning
Master MFP, WSSI, OTB, assortment planning, WOS, ROS, sell-through and inventory planning.
Advanced Excel for Fashion Retail
Build professional retail models using Excel, formulas, dashboards and practical business cases.
Fashion Retail Buying
Learn buying strategy, assortment architecture, option planning, pricing and commercial decision-making.
Retail Templates
Ready-to-use Excel models and retail planning tools designed for real-world fashion businesses.
Templates will appear here soon.
Learn from the industry, not just the classroom.
Fashion Retail Academy is designed for students and professionals who want to understand how fashion businesses actually operate.
From merchandise planning and buying to retail financial modelling and Excel, every course focuses on practical application.
Ready to build your fashion retail career?
Start with a course, download a professional template, and build practical skills you can use immediately.
Start Learning